Pricing that follows your salon
Two usage-based numbers — your team and the texts you send — plus one optional flat add-on for your own branded app. Nothing up front, nothing to cancel, and every feature included from the first day.
What you pay for
No subscription, no advance payment, no minimum. You are billed for the team you actually have and the texts you actually send; your own branded app is an optional flat add-on. Send nothing and groom nothing in a quiet month and there is nothing to pay.
Your team
$10.00per team member, per month
Counted per person: every groomer on your team, plus any manager or admin who actually took a booking that month. Someone who both manages and grooms is one, not two.
Text messages
$0.01–$0.15per message segment
Only the texts you choose to send — reminders, appointment updates and review requests. The rate depends on the country your customers' phones are in. A segment is 160 characters, or 70 when the message isn't plain Latin, so a longer text counts as more than one.
Get in touch and we'll tell you the exact rate for your country.
Your own branded customer appOptional
$100per month
A native iOS and Android app under your salon's name, logo and icon, published on the App Store and Google Play. One flat price per salon account, however many branches you run — booking, pets and visit history included.
Talk to us and we'll get it published.
- No card required to start
- No per-location charge — run as many branches as you like
- Every feature included; nothing is held back for a higher tier — the branded app is the one optional extra
- Deactivate a team member and they stop counting next month
What that looks like in practice
A two-groomer salon that sends about 200 message segments a month — say a mix of grooming-due reminders and day-before texts — at a typical segment rate:
- 2 team members × $10.00
- $20.00
- 200 message segments × $0.10
- $20.00
- Total for the month
- $40.00
Send no texts that month and it would be $20.00. Add a third groomer and it goes up by $10.00. Add your own branded app and it's $100 more.
Pricing questions
- Do I have to pay anything up front?
- No. There is no subscription, no advance payment and no minimum. You are billed after the fact for the team you had and the texts you sent, and no card is needed to set your salon up. If you order the branded app, that is a flat $100 a month.
- Who counts as a team member?
- Every active groomer on your team, plus any manager or admin who actually took a booking that month. It is counted per person, so someone who both manages and grooms is one, not two. Deactivate somebody who leaves and they stop counting from the following month.
- What is a message segment?
- A text message is sent in segments of 160 characters — or 70 when the message contains non-Latin characters, which includes Georgian and Ukrainian. A short English reminder is one segment; the same message in Georgian is usually about three. You are billed per segment, so this is worth knowing rather than discovering on an invoice.
- Do I pay more for extra locations?
- No. There is no per-location charge — run one shop or a dozen under the same account. You only pay for people and messages, so a second branch costs whatever its team and texts cost. The branded app is one flat price for all of them.
- Are any features held back for a higher plan?
- No. There are no tiers. Online booking, the calendar, checkout and commissions, reports, reminders and reviews are all included at the same price. The one optional extra is your own branded app, $100 a month.
- What if I send no texts at all?
- Then you pay nothing for texts. Every automated message is opt-in — you can run Argus without sending a single one and be billed only for your team.
- What does the branded customer app cost?
- $100 a month per salon account, iOS and Android included, however many branches you have. It is optional — your booking page works for every customer without it. [Talk to us](/contact) to get it published.
Set your salon up and see for yourself
No card required, nothing to pay up front. You can be taking bookings this afternoon.
Register your salon